Take a stand against xenophobia!
Stand with hundreds of thousands of
Africans who reject violence and discrimination against one another.

LuQuLuQu – Changing the narrative of refugees! The LuQuLuQu movement is a campaign initiated by UNHCR, the UN Refugee Agency, to help raise awareness and support for forced displacement across Africa. At the end of 2021, people forced to flee in Sub-Saharan Africa rose to 38 million. Behind this alarming number are stories of courage, hope, perseverance, and resilience of incredible women, men, children, and the elderly who were confronted with the decision to leave everything they know and own behind to find safety.

As forced displacement accelerates at an alarming rate worldwide, the LuQuLuQu movement’s purpose is more relevant now than ever before. The LuQuLuQu movement is a collective response to this record of forced displacement. The campaign calls on all of us to invest in the lives of families forced to flee. It underscores the fact that we are as vulnerable as the most vulnerable in our midst –a vital tenet of the LuQuLuQu philosophy - “I am because you are.”

LuQuLuQu embraces the ubuntu philosophy of togetherness, interdependency, and oneness. This is the core of our movement – from the events, appeals, and campaigns supported by people like you; to the partnerships with socially conscious businesses, foundations, and philanthropists; to the initiatives spearheaded by our celebrity supporters, High-Level Influencers, High Profile Supporters, and Goodwill Ambassadors.

When you become part of the LuQuLuQu movement, you help change the narrative of our forcibly displaced African brothers and sisters. Together we can invest in their futures and help restart their lives to build a better, safer Africa. Together, we #DoItLuQuLuQu!


We believe in investing in the lives of those that are forcibly displaced by supporting their access to education, vocational and livelihoods opportunities to help restart lives and rebuild self- reliance. LuQuLuQu is a platform to harness the power of good for positive and sustainable growth. And to #DoItLuQuLuQu means to do it right in this world.

You can take a stand and show your support to people forced to flee and #DoItLuQuLuQu. Here’s four ways how:

1. Start a LuQuLuQu charter club in your community: Start a Club
2. Provide vitally assistance and support to a family forced to flee their home because of conflict, violence, or persecution: donate.unhcr.org
3.Partner with the LuQuLuQu campaign via your socially conscious business or company by emailing: africa@unhcr.org

And share your initiative across all social media platforms using the #DoItLuQuLuQu hashtag!

Esther Nyakong

"I am on my way to be a Neurosurgeon your help would enable me help other people in my continent in the near future & that`s the spirit of LuQuLuQu."

When the COVID-19 pandemic hit, the LuQuLuQu movement was forced to suspend our amazing gatherings and events with our LuQuLuQu fam and think of a way to bring us all together.

By the end of 2020, after a difficult year socially distancing and isolating, we thought what better way to cheer ourselves up then to organize a Comedy with a Purpose event with some of our favourite comedians? And that’s exactly what we did!

The one-of-a-kind comedy show titled “Africa is a Continent, African is a Country - Comedy with a Purpose” aired for free on our LuQuLuQu YouTube and Facebook pages where thousands of LuQuLuQu supporters watched their favourite comedians including Basketmouth, Daliso Chaponda, Ak Dans and Eddie Kadi. Hosting the event were our amazing (and hilarious) LuQuLuQu High Level Infuencers – Goliath & Goliath and Dr. King’ori. They were also joined by performances from UNHCR Goodwill Ambassador 2Baba and South African singer Lira, with celebrity appearances by Nomzamo Mbatha and Kat Graham, UNHCR Goodwill Ambassadors and Hend Sabry, World Food Programme Goodwill Ambassador.

The show celebrated Africa’s diversity in our cultures, ethnicities and languages while highlighting our collective responsibility of in supporting the most vulnerable communities - families forced to flee. After what has been as a challenging year to say the least, the pan-African comedy show provided much-needed comic relief.

Haven’t watched the show yet? Have no FOMO, you can watch it here.


We are the ones we’ve been waiting for. The Africa we want shall be built by us, the LuQuLuQu Tribe.

Go alone go fast.
Go together achieve the goal.
How we want to do it
Take action #DoItLuQuLuQu
You can show your support to people forced to flee by taking the initiative to invest in their potential,enable their empowerment and support their plight. Scroll down below and learn more!


Partner with the LuQuLuQu campaign
via your socially conscious business or company by emailing:
africa@unhcr.orgDonate view brands that show their supported


Follow us on social media and stay informed on all the

LuQuLuQu work and activities!


Take it personally! #DoItLuQuLuQu on social media.

Spread the word about LuQuLuQu, the tribe needs your friends and friends of your friends.
DonateShare at LuQuLuQu


Start a LuQuLuQu charter

club in your community
DonateStart a Club


Invest in refugee education and

help children forced to

flee reach their full potential
DonateGive To LuQuLuQu


Take that shopping trip to the mall

Then #DoItLuQuLuQu fill your basket with generosity.
DonateShop the LuQuLuQu Way
Stories that inspire
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