Mercy Masika Performs at two rivers mall in Nairobi, Kenya.
19 November, 2017. UNHCR, the UN Refugee Agency, has launched the LuQuLuQu campaign; a collaborative effort by the UN Refugee Agency and prominent African personalities and companies to promote the principles and values of sharing responsibility for one another, and sharing resources, in support of the families forced to flee conflict and violence in Africa.
The term “LuQuLuQu” draws on the Africa philosophy of “Ubuntu”, “Ujamaa”, or “yi bi ma” – the spirit of sharing resources and caring for one another. It is a borderless movement that aims to redefine a better way of giving and involve for the first time on a global level, individuals to recreate the narrative of the African refugee.
The idea behind the campaign stems from the realization that African audiences generally empathize with refugees but previously had no established mechanism to demonstrate their support for the displaced. UNHCR conceived the LuQuLuQu movement to provide a platform that allows audiences to see their contributions have an impact on refugees. Working closely with African personalities and companies, the movement urges the public to take ownership of shaping the narrative on the displaced in their midst through simple everyday philanthropic actions to promote self-reliance and independence, and in so doing, empower refugees.
The LuQuLuQu campaign is a multi-year initiative that will engage supporters via social and digital media, press media and overall public events and activities to stand in support of forced displaced families.
Already the campaign has received support from the likes of Capital FM, who have engaged listeners to rally support for the campaign.
The LuQuLuQu campaign is launching in 6 countries in Africa in its initial phases. These countries are Senegal, Ghana, Ivory Coast, South Africa, Nigeria and Kenya. So far the campaign has launched in Ghana, Ivory Coast and Kenya.
For more information on the LuQuLuQu campaign visit www.luquluqu.org and like the campaign’s social media channels:
Twitter: @LuQuLuQu Tribe
Facebook: The Luquluqu Tribe
To support families forced to flee their homes because of violence, conflict or persecution, please donate via Mpesa paybill number: 329378, account: LuQuLuQu